Media Focus
Far East Horizon Assist 2016 WTA 125K Dalian Women's Tennis Open
As the highly expected tennis tournament of the highest specifications in northeast China, 2016 WTA 125k Dalian Women's Tennis Open officially began in Debon securities Dalian Tennis Center (Dalian Sports Center Tennis Center) on September 4th , and 14 winning players from the qualifying games will play in tomorrow’s main draw. Far East Horizon began to sponsor Dalian Women's Tennis Open this year and has officially become one of the sponsors of Dalian Women's Tennis Open,while Dalian Women's Tennis Open is developing gradually from a new and young sports event into an international tennis tournament in northeast area that covers the widest population and has the highest commercial value.
Far East Horizon has been paying close attention to the development of Chinese sports industry. To become one of the sponsors of the 2016 WTA 125K Dalian Women's Tennis Open is a major initiative of the leading financial services institution in China, which not only is in line with Far East Horizon’s business philosophy of "financial + industry", but also demonstrates Far East Horizon’s corporate vision of "integrating global resources, promoting China’s industries".
International sports events are gaining more and more attention from the people and 2016 WTA 125k Dalian Women's Tennis Open is the first cross-industry collaboration between Far East Horizon and the sports events via combining the brand culture and sports culture for mutual integration and mutual penetration to form a new brand image of three-dimensional sense, thus promoting Far East Horizon’s more extensive cross-border cooperation in the future to become a representative for future cross-industry marketing. In sponsoring 2016 WTA 125k Dalian Women's Tennis Open, Far East Horizon and other well-known brands have worked together in the hope of making Dalian Women's Tennis Open step onto a new level and speeding up the development of Dalian Women's Tennis Open.
Since 2015, Dalian Women's Tennis Open has gradually become the most
recognized international tennis tournament in Dalian. The most popular star
players have gathered at the tournament this year with WTA top two hundred
players showing and the popular idols participating including Zhu Lin, Liu
Fangzhou, Zhan Jinwei, Zhang Kaizhen, Lu Jingjing and Peng Shuai. In order to boost the exciting
event, Sports Center will also arrange various colorful activities for the
tennis enthusiasts so that the fans will watch the intense competition while enjoying a happy tennis carnival.