New People-benefited Measures Facilitate Sports for All

—Analysis of citizens’ fitness consumption in Dalian Sports Center in 2016

       Since opened to the public, Dalian Sports Center has always prioritized the policy ‘for the convenience of, the favor of, and the good of the public’ for citizens coming to the Center for physical fitness. Besides the people-benefited policy of opening to the public for free and at low rates on Wednesdays, the Sports Center has launched another policy for citizens in 2016, i.e. stadiums and sites are open to citizens for free and at low rates during legal holidays and National Fitness Day, which enables citizens to take part in physical fitness activities in a more convenient and cost-effective way. Such policy has been well received in the society. In 2016, the Sports Center has accommodated 300,000 people, seeing a year-on-year growth of 20%.

       According to statistics of the Sports Center in 2016, fitness enthusiasts coming to the Sports Center have the following characteristics: in terms of the most popular fitness items, the number of people who come for swimming accounts for 58% of the total people the Sports Center has accommodated, ranking number one, followed by badminton and tennis; in terms of the peak time for physical fitness activities, July-August of each year is the peak period, during which the number of people who come for physical fitness activities accounts for 30% of the total that has been accommodated by the Sports Center; in terms of the duration of use of sites, citizens spend 1.5-2 hours each time on average.

       It is noteworthy that driven by CFA Five-a-side League One, five-a-side football has been increasingly popular among football fans. There is a considerable increase in the number of five-a-side football fans that has been accommodated by the comprehensive stadium compared with that of the previous years. One football fan told the reporter who had watched the game in the comprehensive stadium, ‘after I come to the comprehensive stadium to cheer up for Anbo team, I will come here to play football with my football friends and experience the atmosphere in the professional five-a-side football stadium. The environment in the comprehensive stadium is terrific, where we can watch games and play football’.

       In this year, the Sports Center will regularly perform analysis of citizens’ fitness consumption, optimize physical fitness environment, and enhance service quality and fitness levels for citizens, thus pushing forward the development of national fitness cause.