The online activity of “Win Fitness Experience Coupons by Showing Fitness Pictures on WeChat” was organized by Dalian Sports Center on its Micro Message Public Platform, which was responded warmly by citizens. This activity lasted for one week, with the pageview exceeding 4,000 times and 500 fans participated.

       This activity not only asked fans to “show fitness pictures” but also established a platform for fitness exchanges. Many fans uploaded many fitness pictures at one time, with each picture having its own features. Among the pictures uploaded, there are common fitness pictures, and even pictures from difficult sport, e.g. scuba diving pictures, rock climbing pictures. Therefore, many fans formed “scuba diving group”, “rock climbing group”, etc. One fan said that “Meituxiuxiu” and “Anzhongdoubu” applications in WeChat Discovery have influenced peoples’ recognitions towards keeping fit through sports in a subtle way. When tearing name tags has become a trendy sport and “running” becomes a catchword, it marks that more and more people are participating in fitness activities.

       With the development of national fitness campaign, people have gained higher level of understanding towards building up our bodies and boosting our health. It is known that by drawing on the rich sports infrastructure resources, this year, the sports center will continue to offer more affordable gyms and stadiums for citizens, provide more diversified public fitness services, and organize many activities using network platform to lead new fitness trend.